I recently stumbled on a new and innovative capital structure that, as far as I can tell, only exists in France. Since 2011, French beauty giant L'Oréal has been rewarding long-term investors with a loyalty bonus. It goes like this : if you buy L'Oréal shares, register them before the end of 2016, and hold them till 2019, you'll start to enjoy a 10% dividend bonus come January 1, 2019. So if L'Oréal declares a dividend of €1.00 in 2019, anyone who has held since 2016 gets €1.10. Not bad, eh? Think of this as an obligatory transfer payment from short-term L'Oréal shareholders to long-term ones. Put differently, if you want to speculate in L'Oréal shares, expect to pay investors a fee, or tax, for that luxury. Unlike most taxes, this one hasn't been instituted by the government. Rather, it's the corporation that is decreeing this particular redistribution of income. How big is the tax? Let's imagine an investment of $10,000 in the shares of a company ...